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The Best Link-Building Strategies for Online Stores.
E-commerce & Online Business ▪ 2025-03-22
In the digital marketplace, competition is fierce, and having an optimized product page alone won’t get your store to the top of Google. What you need is authority—and one of the most powerful signals of authority is a strong backlink profile.
For e-commerce websites, link building remains one of the most effective strategies to increase search engine visibility, improve domain authority, and ultimately drive more qualified organic traffic. But building links to product pages and category pages isn’t as straightforward as it is for blogs or informational content.
In this guide, we’ll break down the best link-building strategies for online stores in 2025 that are ethical, sustainable, and aligned with Google’s latest algorithm updates.
📌 Why Link Building Is Crucial for E-commerce SEO
Search engines use backlinks as votes of confidence. The more high-quality sites that link to your online store, the more trustworthy your domain becomes in Google’s eyes.
Benefits of Link Building for Online Stores:
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✅ Improves organic rankings
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✅ Boosts domain authority
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✅ Drives referral traffic
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✅ Enhances brand credibility
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✅ Helps index new products and categories faster
Without link building, even the most beautifully designed and technically optimized store may never reach its traffic potential.
SEO Keywords: e-commerce link building, backlinks for online stores, SEO for eCommerce websites, increase domain authority
🧠 Understanding the E-commerce Link Building Challenge
Link building for blogs often involves informational content, but for product or category pages, it’s harder to get backlinks because:
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Other sites don’t want to link directly to sales pages.
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Product pages can become outdated or discontinued.
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You’re competing with big retailers like Amazon, Walmart, and niche leaders.
That’s why e-commerce link building requires creativity, resourceful outreach, and value-driven strategies.
🔗 Top Link-Building Strategies for Online Stores
Let’s dive into the most effective, scalable, and white-hat strategies you can use today.
1. Create Link-Worthy Content (Content Marketing)
Instead of trying to get backlinks directly to product pages, create valuable content that naturally attracts links, such as:
Types of Linkable Assets:
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Ultimate buying guides (e.g., “How to Choose the Perfect Electric Bike in 2025”)
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Comparison posts (e.g., “Top 5 Standing Desks for Remote Workers”)
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Data-driven content (original research or industry trends)
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Infographics and visual explainers
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Tools or calculators (e.g., sizing charts, cost estimators)
Once published, you can use this content as a link magnet and internally link it back to your product or category pages.
SEO Keywords: e-commerce content strategy, linkable assets for SEO, create content that earns links
2. Reach Out for Guest Posting Opportunities
Guest blogging allows you to contribute value to other websites in exchange for a backlink. It’s a win-win.
How to Do It:
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Identify niche blogs, magazines, and industry websites
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Pitch topic ideas relevant to their audience
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Include natural, in-context links back to your content or category page
Pro Tip: Avoid spammy guest post networks. Aim for high-quality, relevant websites with solid domain authority.
3. Leverage Influencer & Affiliate Marketing
Working with influencers doesn’t just boost sales—it can also generate authoritative backlinks.
Examples:
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Influencers review your product on their blog and link to it
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Affiliates write “Top X Products” roundups and include your products
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Collaborate on co-branded content or giveaways with backlink opportunities
SEO Keywords: influencer backlinks, affiliate marketing SEO, ecommerce brand partnerships, get product reviews with links
4. Run Product Reviews & Giveaways
Offering free products to bloggers or YouTubers in exchange for an honest review is an excellent way to earn backlinks.
How It Works:
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Find micro-influencers or niche bloggers
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Offer them your product for free
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Request a blog review with a do-follow backlink
Combine this with contest or giveaway campaigns, which naturally attract backlinks when shared across forums, blogs, and social media.
SEO Keywords: product review backlinks, giveaway SEO strategy, influencer outreach for links
5. Reclaim Lost or Unlinked Brand Mentions
Sometimes your brand or product is mentioned on other websites but not linked. These are easy wins.
Tools to Use:
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Google Alerts: Set alerts for your brand name or popular products
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Ahrefs Content Explorer or Mention.com: Find unlinked mentions
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Reach out with a polite request to turn the mention into a hyperlink
You can also check for broken backlinks pointing to 404 product pages and redirect them to updated ones.
SEO Keywords: reclaim backlinks, brand mention link building, fix broken links SEO, unlinked brand outreach
6. List Your Store in Niche Directories & Resource Pages
Forget spammy directories—niche-specific directories and “best-of” resource pages still offer SEO value when done right.
Where to Get Listed:
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Local business directories (if you have a physical presence)
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Industry-specific directories (e.g., fashion marketplaces, tech catalogs)
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Curated lists and tools roundups (e.g., “Top 10 Eco-Friendly Stores”)
Make sure these directories are well-maintained, indexed by Google, and relevant to your niche.
7. Utilize HARO (Help A Reporter Out)
HARO connects journalists with expert sources. As an online store owner, you can respond to relevant queries and get quoted—with a backlink.
How It Works:
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Sign up for HARO alerts
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Respond to queries in your niche (e.g., product trends, eCommerce insights)
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Get featured on high-authority media sites like Forbes, Business Insider, etc.
Bonus: These backlinks carry massive SEO weight and increase brand credibility.
SEO Keywords: HARO link building, PR backlinks eCommerce, help a reporter out strategy
8. Launch a Blog & Build Topical Authority
An active blog builds trust, engagement, and attracts natural links over time.
Content Ideas:
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Tutorials and how-to guides related to your products
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Industry trends and news commentary
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Seasonal gift guides
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Customer success stories
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Product care and usage tips
Use internal linking to drive traffic from blog posts to product and category pages, passing SEO value through contextual links.
SEO Keywords: blog SEO for online stores, content cluster strategy, build authority with blogging
9. Get Featured on Comparison & Coupon Sites
Many shoppers start their journey on comparison engines and deal sites. Getting listed here gives you traffic and backlinks.
Top Sites:
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Honey
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Slickdeals
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RetailMeNot
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Dealspotr
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TechRadar (for electronics)
Submit your deals, coupons, or exclusive offers and request a backlink to your store or landing page.
10. Sponsor Events, Podcasts, or Communities
When you sponsor a webinar, podcast episode, or local event, you’re often rewarded with a sponsor backlink from their website.
Sponsorship Opportunities:
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Local meetups or startup expos
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Niche podcasts and YouTube channels
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Virtual conferences
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Educational workshops
These links are often on high-authority domains, boosting your off-page SEO.
🧩 Advanced Link Building Tips for 2025
✔️ Focus on Relevance, Not Just DA
A backlink from a relevant niche site with DA 40 is better than a random link from a DA 90 site with zero topical relevance.
✔️ Avoid Black Hat Tactics
Buying links or participating in private blog networks (PBNs) can lead to Google penalties. Stick to white-hat strategies that build long-term value.
✔️ Track Your Progress
Use tools like:
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Ahrefs or SEMrush: Monitor backlinks, referring domains, and anchor text
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Google Search Console: See links Google has indexed
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BuzzSumo: Analyze shares and link velocity.
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